Timing: 11:00 AM to 1:00 PM
Expanding your area of influence with the Media: Nisha Khetan, Partner, Cubic Communication
The session will help you understand some strategic steps that 'You' as the promoter of the firm can take to expand your influence in the media. Answer some very common questions like:
- When should you start your media relations exercise- Wait for the company to be big enough for the media to notice you or can you start earlier?
- What is the bare minimum you must do?
- What should you really aim for from the media relationship strategy?
- This session will enable you to derive a more expansive Messaging and Positioning Strategy and will also warn you about the pitfalls of media relations.